Navigating the go-to-market process

Selling your business can be one of the most significant decisions of your life. As a tech-enabled marketplace, we streamline the process to ensure business owners are well-prepared, informed, and supported. The go-to-market process refers to the steps required to prepare your business for sale and attract the right buyers. This includes gathering key financial and operational details, creating compelling marketing materials, and ensuring potential buyers have the necessary information to evaluate your business. Here’s a comprehensive guide to understanding and navigating this process, with answers to frequently asked questions along the way.

The go-to-market process starts with a comprehensive go-to-market survey. This survey consolidates essential data to help create a thorough business profile and marketing package. If you exit out of the survey without completing, you can reach out to help@batonmarket.com to resume.

FAQs:

• Why is another survey required after my initial valuation survey? The valuation survey focuses on determining your business’s worth, while the go-to-market survey gathers the details needed for marketing and presenting your business to buyers.

Next, you’ll participate in an owner interview. This interview helps gather detailed insights about your business’s operations, finances, and unique value propositions. It is a key component in crafting compelling marketing materials for potential buyers.

FAQs:

• Why is the owner interview required? The interview helps expedite the sales process by answering common buyer questions in advance. This saves time by attracting serious buyers and reducing repetitive inquiries.

• Are there examples I can view for the owner interview? Yes! We provide sample interviews so you can better understand what to expect.

• Can I record my own interview separately? Yes, you can record and upload your responses through a secure platform.

Buyers often perform due diligence to evaluate your business. To streamline this process, we create a secure data room where financial documents and other key business information are stored. Only vetted buyers who have signed a Non-Disclosure Agreement (NDA) can access these materials.

FAQs:

• Which documents are typically required? Documents such as profit and loss statements, tax returns, and balance sheets for the past three to five years are essential.

• Why are some documents required while others are "nice to have"? Tax returns, financial statements, and an owner's schedule are essential because every buyer will need them to make an informed decision on whether to proceed with a transaction. Optional documents help reduce repeated questions—while not always required, they are commonly requested. Generally, the more information in your data room, the faster we can secure an offer!

• Who can see my information? Only qualified buyers who sign an NDA will be granted access. Sensitive data is protected throughout the process.

Once all necessary information is collected, our team crafts marketing materials to attract the right buyers. This includes a business summary, financial highlights, and market trends.

FAQs:

• How soon can I go live? After completing the owner interview, survey, and data collection, we typically finalize materials within a week. Once approved, your listing can go live on the marketplace.

• What happens after the listing goes live? We engage potential buyers, manage inquiries, and coordinate meetings with interested parties.

• How can I be sure I've completed everything? What else do I need to do? If we've received all the necessary information, your dashboard will indicate that your listing is in progress! However, if you're still seeing outstanding steps, there may be additional tasks you need to complete. Check your data room to ensure all required documents have been uploaded.

If you have any other questions, feel free to reach out to us at help@batonmarket.com. We're happy to assist!

Selling your business is a major milestone, and having a structured, transparent process makes all the difference. By following these steps—completing the go-to-market survey, participating in the owner interview, preparing a data room, and creating a compelling listing—you set yourself up for a smoother, more efficient sale. Our tech-enabled marketplace ensures you’re fully supported at every stage, helping you attract serious buyers and maximize your business’s value. Ready to get started? Let’s take the next step toward finding the right buyer for your business.