How Baton Finds Buyers for Your Business

Baton leverages a powerful combination of technology, strategic outreach, and a vast buyer network to maximize exposure for each business listing. Here’s how we do it:

Baton maintains a robust marketplace of over 11,000 active buyers, with new members joining every week. These buyers regularly browse our site, searching for their next acquisition opportunity.

• Each week, 100+ new buyers sign up on Baton, entering their search criteria and completing an NDA before exploring listings. This is an extremely valuable asset, as we possess data on 11k+ buyers’ specific interests.

• When a buyer saves a listing or takes an action on a business, our team proactively reaches out via email, text, and phone.

• Even if a buyer hasn’t engaged with a specific listing, we match their search criteria with available businesses and personally notify them of relevant opportunities.

This structured, data-driven approach ensures that each listing gets in front of the right buyers at the right time.

In addition to engaging our existing buyers, we actively seek out new, high-intent buyers using various targeted methods:

We leverage our network and online data sources to identify potential buyers in identical or adjacent industries. We then share an anonymous summary of the business, prompting interested buyers to sign up and view the full listing.

Through online directories, search fund platforms, and entrepreneur communities, we identify and contact buyers—including individual entrepreneurs, M&A firms, and investment groups—who are actively seeking business acquisition opportunities.

We syndicate listings across external platforms that provide recommended buyer data. With a continually expanding list of over 50,000 buyer contacts sourced from various listing sites, we funnel these potential buyers to Baton and directly to your listing.

Our team runs targeted LinkedIn outreach campaigns, sending personalized messages and InMails to relevant buyers. By leveraging social media, we increase visibility and bring more buyers into our ecosystem.

Baton is backed by top-tier investors and nationally recognized as a trusted marketplace for business acquisitions. We continuously enhance our marketing and SEO strategies to improve search rankings, drive organic traffic, and attract new buyers. Additionally, we engage in PR efforts, partnering with media outlets to share our expertise and reinforce our brand’s credibility.

By combining data-driven buyer matching, strategic outreach, and cutting-edge marketing, Baton ensures that your business gets the exposure it deserves. Our streamlined approach puts sellers in front of the right buyers faster—closing deals with greater efficiency, success and confidence.

Outreach to Current Baton Buyer Network

• We have 11K+ active buyers, many of whom browse our site daily.

• On average, 100+ new buyers sign up on Baton weekly, and we actively engage with them to highlight opportunities like yours.

• Whenever a buyer expresses interest in your listing (i.e. saving your listing or clicking an Action Item), our team conducts direct outreach to these buyers via email, call, and text. Even if a buyer hasn’t expressed interest in your listing, if their search criteria aligns with your business, we’ll contact them. When buyers sign-up on Baton, they enter their search criteria before completing the platform NDA. This is an extremely valuable asset, and sets us apart from traditional brokerages, since we possess data on the specific interests of 11k+ active buyers.

Expanding Baton’s Buyer Network

• Business-Specific Strategic Buyer Outreach: We leverage our network and online data sources to find high-intent buyers for specific businesses, in identical/adjacent industries and geographies. We share an anonymous summary of the business of interest and a deep link to your listing, which first prompts a buyer to the NDA and Baton’s sign-up page.

• Internet Directories / Search Fund & Entrepreneur Outreach: We utilize online platforms and data sources to find search funds, individual entrepreneurs and M&A firms. We scrape these platforms for contact information, and initiate outreach to buyers, encouraging them to sign-up on Baton. Our co-founder has also hosted Q&A sessions with buyer groups to share insights into the transaction process, and introduce them to Baton.

• Partner Listing Sites: We use external listing platforms that provide recommended buyer data based on buyers’ search profiles. We reach out to buyers on these respective sites to funnel buyers to Baton and to your listing. For reference, we have a continually expanding list of over 50K buyer contacts sourced from various listing sites.

• LinkedIn Campaigns / Social Media: We’re sending personalized messages and in-mails to buyers on LinkedIn, to funnel them to Baton and your listing.

• Content and SEO Improvements: Baton is nationally recognized and backed by top tier investors. Baton is currently ramping up its marketing and SEO efforts to improve search engine visibility and attract more buyers to our site. We are also in the middle of a PR cycle, with media partners publishing articles about Baton. This leads to enhanced brand exposure, awareness and credibility, strengthening our buyer acquisition efforts.